Setting up a LinkedIn recruitment campaign for engineering
Here’s how to set up a LinkedIn recruitment campaign for hard-to-fill technical roles: first, identify your target audience based on data; develop a compelling employer brand narrative; tailor your targeting to role, skills and region; and refine your campaign weekly based on hard data. This way, you’ll primarily reach latent jobseekers in technical roles who aren’t actively applying for jobs. For technicians, engineers, welders […]
TikTok recruitment: blue-collar opportunities and pitfalls
TikTok works well for blue-collar recruitment because it allows you to reach passive jobseekers who aren’t actively applying for jobs, at a lower cost per application than on many other channels. The key is authentic, short videos filmed on the shop floor and precise targeting by region and role. Without these two elements, you’ll simply burn through your budget. Does this sound familiar? Your job advert for mechanics, […]
Recruiting welders and pipe fitters in the maritime sector
In the maritime sector, you can no longer recruit welders and pipe fitters with a standard job advert on a single job board. It only works if you combine data-driven campaigns with a compelling employer brand and a fast application process, targeting the places where these skilled workers are actually active online. At FosFor, we fill these kinds of hard-to-find roles within an average of 3 […]
AI in SME recruitment: where it really saves time
AI in recruitment primarily saves SMEs time on repetitive, text-based tasks: drafting job adverts, adjusting campaigns based on data, and preparing an initial shortlist. Human judgement regarding candidates remains paramount. AI speeds up the process, but does not replace the recruiter. Does this sound familiar? You have a technical or logistics vacancy that just won’t be filled […]
Findable in AI search engines as an employer: how geo works
An employer can be found on AI search engines by structuring their ‘Careers’ page in such a way that AI systems such as ChatGPT, Google AI Overviews, Gemini and Perplexity can retrieve and cite the information. This means: direct answers at the top, concrete facts, clear headings and machine-readable data on job roles, location and terms of employment. More and more candidates are no longer using traditional […]
How to make a commercial job vacancy appealing in 6 steps
You can make a sales vacancy more appealing by replacing the list of job requirements with a concrete picture of career prospects: earning potential, opportunities for advancement, autonomy and the type of clients the candidate will be working with. Top-performing salespeople aren’t looking for a list of tasks, but for a place where they can excel and grow. Put that message at the top. Does this sound familiar? Your job advert is […]
Attracting top sales talent: this is what wins over the best in the business
You won’t attract top-tier sales talent with a standard job advert full of role requirements. You convince top sales talent with a message about earning potential, growth opportunities and tangible results. The best salespeople rarely actively look for work, so you reach them by targeting them specifically and enticing them with evidence. Does this sound familiar? Your vacancy has been open for weeks, you’re getting responses […]
Finding good sales staff without them having to apply for the job
Good salespeople are rarely found through job adverts: the best sales professionals are already in good roles, performing well there, and do not browse job boards. You reach them by approaching them proactively and specifically via the channels where they *are* active, with a message about growth and earning potential rather than a list of job responsibilities.
Recruiting forforklift truck drivers: speed is crucial
Are you looking to recruit a forklift driver? In that case, the organisation that responds the quickest will come out on top. Good forklift drivers are snapped up within days, so a streamlined application process, direct access via the right channels and a job advert that immediately catches the eye are more important than a large budget. The logistics labour market is structurally tight. According to the UWV, occupations in […]
Recruiting drivers: how to tackle the shortage using Google campaigns
The quickest way to tackle the driver shortage is to be visible when a driver is actually looking for a job. Google search campaigns work so well because you appear as soon as someone types in “lorrie driver vacancy + location”. This results in more qualified applicants and a shorter recruitment process than waiting for someone to stumble across your careers page by chance.