From data to
the right candidate

FosFor works with data-driven recruitment campaigns. Thanks to insights from over 250 campaigns, tools and AI, we know exactly where candidates are, what they are sensitive to and what competitors are offering. We not only look at which terms of employment and messages work well in the market, but especially at what your target group really values in an employer. On this basis, we advise how your organisation can position itself more strongly with an offer that better meets the needs of the current labour market.
“Fine way of working. Dennis is clear in his contact and together with Jochum they make it possible to put down a tailor-made trajectory.”
Mathieu Frijters

Owner, Installab

Strategy

A strong recruitment campaign does not start with advertisements, but with insight. That is why we first map out where your target group is located, what candidates really find important and how your organisation compares to competitors in the market. With insights from over 250 recruitment campaigns, we know which terms of employment, culture, communication and positioning move candidates. From our TEAM framework, we analyse what candidates are sensitive to, what competitors offer and how your proposition can be more closely aligned with the current labour market. On this basis, we provide concrete advice on matters such as content, employer branding, terms of employment and image, so that your organisation becomes more attractive to the right people. This is how we lay the foundation for structurally more and better candidates.

Campaigns

Based on the strategy, we build targeted recruitment campaigns that get your story to the right audience in the right way. In doing so, we use channels such as Meta, Google, LinkedIn, TikTok, Snapchat and other platforms where your target group is active. Which channels, content and messages we deploy, we determine entirely based on data and performance. The goal is always twofold: making your organisation visible as an attractive employer and reaching the right candidates in the places where they are active every day. By continuously optimising on results, we ensure a constant flow of relevant applications. On average, campaigns yield between 30 and 80 responses per month and we usually achieve one or more hires within a few weeks.

First selection

A high intake is valuable, but only if you end up talking to the right candidates. That is why we also take care of the initial selection. We filter the applications received, conduct the first interviews and assess candidates on motivation, experience and fit with your organisation. This prevents your agenda from filling up with interviews that ultimately lead nowhere. Instead, you will only be presented with the most relevant candidates, usually between 2 and 5 per campaign. This makes the process more efficient, clearer and above all more effective. Even after the selection, we remain involved and advise on follow-up steps, increasing the chances that the right candidate will actually sign in the end.

When our approach works

Our approach works best for organisations that take recruitment seriously and are willing to take a critical look at their employment practices. After all, successful campaigns are not just about visibility, but above all about a story that connects with what candidates really care about. That is why we not only look at the vacancy or competitors, but also analyse target group data, behaviour, interests and motivations within the market. Using data, smart tools and AI, we map out where candidates are, what they are sensitive to and what message fits best. Based on this, we advise how your organisation can position itself more strongly and build campaigns aimed at attracting the right people. Our approach is especially suitable for organisations that want to grow, have hard-to-fill vacancies or have little time for recruitment themselves. By continuously optimising based on results, we keep improving campaigns until a good match is found.

Download the 10 tips for your recruitment