For Verf Advies Centrum, we began with a comprehensive analysis of the target audience, the market and the organisation’s positioning as an employer. As part of this, we investigated where the right candidates can be found, what they consider important in a new role, and how Verf Advies Centrum could distinguish itself more clearly within the sector.
Based on these insights, we developed a strategy that aligned with both the target audience and the organisation’s ambitions. In doing so, we looked not only at the vacancy itself, but above all at how the role, culture and opportunities within Verf Advies Centrum in order to attract the right people.
We then translated this strategy into targeted campaigns, content and communications aimed at the target audience. In addition, we advised Verf Advies Centrum on various aspects relating to employer branding, positioning and image, so that the campaign not only generated greater visibility but also better aligned with what candidates are actually looking for in an employer.