FosFor has been working with Werkina Werkendam to recruit a new Foreman for Marine Electrical Systems. Through a data-driven recruitment campaign,
strong positioning and targeted communication towards the right target group
We worked to find a candidate who fit both the
function as the organisation.
For Werkina Werkendam, we began with a comprehensive analysis of the target audience, the market and the organisation’s positioning as an employer. As part of this, we investigated where the right candidates could be found, what they consider important in a new role, and how Werkina Werkendam could distinguish itself more clearly within the sector.
Based on these insights, we developed a strategy that aligned with both the target audience and the organisation’s ambitions. In doing so, we looked not only at the vacancy itself, but above all at the way in which the role, culture and opportunities within Werkina Werkendam in order to attract the right people.
We then translated this strategy into targeted campaigns, content and communication towards the target group. In addition, we advised DBI Netherlands on various elements around employer branding, positioning and image, so that the campaign not only generated more visibility, but also better matched what candidates actually look for in an employer.
