Recruiting ship’s electricians: how to find this hard-to-find role
Een scheepselektricien werf je zelden via een gewone vacature op een jobboard. Dit profiel is zo schaars dat je latent werkzoekenden actief moet opzoeken op de kanalen waar ze écht zijn, met een boodschap die aansluit op scheepsbouw en maritieme techniek. Een datagedreven campagne op Meta, Google en LinkedIn, gecombineerd met gerichte zij-instroom, levert doorgaans […]
to attract skilled workers to the maritime sector
Zij-instroom naar de maritieme sector betekent dat je vakmensen uit andere branches – zoals installatietechniek, automotive of bouw – aantrekt en gericht omschoolt tot lassers, pijpfitters of scheepselektriciens. Het is voor veel werven de snelste route om structurele krapte te doorbreken, mits je de juiste doelgroep met de juiste boodschap benadert. Wachten op afgestudeerde scheepsbouwers […]
Recruiting staff for shipbuilding: how to go about it the right way
Personeel werven voor de scheepsbouw lukt zelden met een standaard vacature, omdat de beste lassers, pijpfitters en scheepselektriciens niet actief zoeken en niet reageren op een functielijst. Je bereikt ze door datagedreven campagnes op de kanalen waar ze wél zijn, met een boodschap die aansluit op wat hen echt bindt. Zo vul je schaarse maritieme […]
Employer branding on a tight budget: how to get started
Employer branding on a tight budget doesn’t start with an expensive campaign, but with clearly defining and visibly sharing what really makes your company attractive. With a clear employer value proposition (EVP), free channels and stories from your own staff, you can build brand recognition for just a few hundred euros a month. The biggest gains lie in […]
An attractive employer? What the data really reveals
Many employers overestimate their own appeal because they rely on gut instinct rather than on data about what makes an employer attractive. What management considers important often differs from what the target audience is actually looking for. Target audience data highlights this gap in black and white and explains why strong job adverts still fail to attract enough top-tier candidates. You may recognise this scenario: you have a […]
Write a ‘Work with us’ story that resonates with candidates
To write a compelling ‘working at’ story, focus on one specific promise: what a candidate stands to gain from you that they won’t get elsewhere. Translate your culture, work and career progression into language that resonates with your target audience, backed up by real examples rather than clichés such as ‘informal atmosphere’ and ‘great team’. You’re looking for technicians, operators, […]
Job advertising targeted by region and role – save on your budget
Targeting job vacancies by region and role means that your recruitment adverts are shown only to people who are geographically accessible and who match the job profile. This way, you don’t pay for clicks from candidates who will never apply. The difference lies in precise targeting: radius, job titles and target audience characteristics all work together to determine whether your budget is delivering a return or being wasted.
Reaching passive jobseekers: how to attract top talent
You can reach passive jobseekers by looking for them outside job boards, using targeted social media campaigns based on target audience data and a message that responds to their current situation. These passive candidates aren’t actively applying for jobs, but they are open to something better. That’s exactly where your best hires are to be found. Does this sound familiar? You post a job vacancy, […]
Measuring recruitment campaign figures: what the data reveals
You can tell whether your job advert is really working by looking at five key figures: reach, click-through rate (CTR), conversion rate from click to application, cost per application and the quality of the applicant pool. If one of these figures isn’t right, you’ll know exactly where things are going wrong. Without this data, you’re left guessing. Many employers only look at the number of applicants. […]
How to optimise your job advert for Google for Jobs: here’s how
Optimising a job advert for Google for Jobs means ensuring the advert text includes correct JobPosting structured data, a clear job title, location, salary and employment type. Google extracts this data and displays your job vacancy at the top of the dedicated job listings section, enabling more candidates to find your vacancy straight away. You’ll probably have noticed: when you post a job vacancy online, […]