FosFor has been working with Paardenburg to recruit new hospitality staff (ranging from managers to part-time roles). Through a data-driven recruitment campaign,
strong positioning and targeted communication towards the right target group
We worked to find a candidate who fit both the
function as the organisation.
For Paardenburg, we began with a comprehensive analysis of the target audience, the market and the organisation’s positioning as an employer. As part of this, we investigated where the right candidates are to be found, what they consider important in a new role, and how Paardenburg could distinguish itself more clearly within the sector.
Based on these insights, we developed a strategy that aligned with both the target audience and the organisation’s ambitions. In doing so, we looked not only at the vacancy itself, but above all at how the role, culture and opportunities within Paardenburg needed to be communicated in order to attract the right people.
We then translated this strategy into targeted campaigns, content and communications aimed at the target audience. In addition, we advised Paardenburg on various aspects relating to employer branding, positioning and image, so that the campaign not only generated greater visibility but also better aligned with what candidates are actually looking for in an employer.
