{"id":2035,"date":"2026-10-01T15:45:00","date_gmt":"2026-10-01T13:45:00","guid":{"rendered":"https:\/\/fosfor.nl\/?p=2035"},"modified":"2026-09-29T09:27:26","modified_gmt":"2026-09-29T07:27:26","slug":"outsourcing-recruitment-marketing-who-does-what","status":"publish","type":"post","link":"https:\/\/fosfor.nl\/en\/recruitment-marketing-uitbesteden-wie-doet-wat\/","title":{"rendered":"Outsourcing recruitment marketing: who does what?"},"content":{"rendered":"

You have a vacancy that\u2019s been open for weeks and you\u2019re considering outsourcing recruitment marketing. So you want to know exactly what you\u2019ll be handing over. The short answer: a recruitment marketing agency can take over the work, from target audience analysis to the campaign itself, pre-selection and follow-up. The decision on who to hire always remains with you.<\/p>\n

The extent to which an agency takes over varies from provider to provider. Below, you can read about which tasks you can outsource, which decisions remain with you, and when outsourcing is more beneficial than recruiting in-house. We\u2019ll use FosFor\u2019s approach as an example.<\/p>\n

What does an agency take care of when recruitment marketing is outsourced?<\/h2>\n

With full outsourcing, the agency takes over the process from analysis right through to the initial shortlist. So you don\u2019t just get a job advert, but a structured process with defined steps. At FosFor, this ranges from a strategy based on data and the TEAM framework, through targeted campaigns, to the initial shortlisting of candidates. You can read more about these steps in our data-driven approach<\/a>.<\/p>\n

1. Target audience analysis and strategy<\/h3>\n

It all starts with the question of who you\u2019re looking for and what matters to that person. An agency analyses the target group, the labour market and your competitors. To do this, FosFor uses data from hundreds of recruitment campaigns, target group data, public labour market data, target group research and competitor analyses.<\/p>\n

This step often reveals a surprise. Employers frequently assume that certain benefits are decisive, whilst the data shows that the target group has different preferences. This may relate to terms and conditions of employment and fringe benefits, but also to communication and the application process.<\/p>\n

2. Setting up and running campaigns<\/h3>\n

Based on these insights, the agency sets up data-driven recruitment campaigns. These include social recruitment and online advertising campaigns, with a message that resonates with what the target audience really values. Which channels work best depends on the role and the target audience. There is no fixed rule for this.<\/p>\n

3. Shortlisting of candidates<\/h3>\n

A good recruitment campaign generates applications. These all need to be assessed, and that is precisely where you, as an employer, lose a lot of time. FosFor takes care of this initial screening and the support of candidates. As a result, on average, clients only interview the 2 to 4 best candidates per month.<\/p>\n

4. Follow-up and support<\/h3>\n

Candidates lose interest if they hear nothing for too long after applying. The agency therefore stays in touch, answers questions and guides candidates through to their interview with you. FosFor supports the entire process, from the campaign through to the application and follow-up.<\/p>\n

5. Monitoring and adjusting<\/h3>\n

Campaigns are adjusted based on performance and data. FosFor discusses campaigns, results and next steps with the client every week during a strategic meeting. You can read about how to organise such a meeting in the article on a Agenda for the weekly recruitment meeting<\/a>.<\/p>\n

Which decisions are still up to you as an employer?<\/h2>\n

Outsourcing doesn\u2019t mean you\u2019re handing over control. The agency does the groundwork. You decide what you\u2019re looking for, what you\u2019re offering and who will ultimately come to work for you.<\/p>\n\t\t

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Would you like to find out more about data-driven recruitment?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tDiscover how AI, target audience data and labour market insights can help you attract the right candidates. Download our white paper for practical insights, or feel free to get in touch for advice tailored to your organisation.<\/span>\t\t\t\t<\/div>\n\t\t
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