{"id":1953,"date":"2026-09-20T12:15:00","date_gmt":"2026-09-20T10:15:00","guid":{"rendered":"https:\/\/fosfor.nl\/?p=1953"},"modified":"2026-08-31T11:36:25","modified_gmt":"2026-08-31T09:36:25","slug":"findable-in-ai-search-engines-as-an-employer-how-geo-works","status":"publish","type":"post","link":"https:\/\/fosfor.nl\/en\/vindbaar-in-ai-zoekmachines-als-werkgever-zo-werkt-geo\/","title":{"rendered":"Findable in AI search engines as an employer: how geo works"},"content":{"rendered":"

An employer can be found by AI search engines by structuring its \u2018careers\u2019 page in such a way that AI systems such as ChatGPT, Google AI Overviews, Gemini and Perplexity can retrieve and cite the information. This means: direct answers at the top, concrete facts, clear headings and machine-readable data on job roles, location and terms of employment.<\/p>\n

More and more candidates are no longer using a traditional Google search to find out about jobs, but are instead consulting an AI. For example, they might ask: \u201cWhich shipbuilding employers are looking for welders in Zeeland?\u201d If your \u2018careers\u2019 content isn\u2019t readable and searchable, you simply won\u2019t feature in that answer.<\/p>\n

This shift is known as Generative Engine Optimisation (GEO). Below, you can read exactly what GEO entails and how to optimise your \u2018Careers\u2019 page accordingly.<\/p>\n

What is GEO and why is it becoming important for employers?<\/h2>\n

GEO (Generative Engine Optimisation) involves optimising your content so that generative AI search engines can understand, summarise and quote it. Whilst SEO is all about achieving a high ranking amongst the blue links, GEO is about being quoted within the AI\u2019s response itself.<\/p>\n

This is relevant for employers because candidates\u2019 search behaviour is changing. Some members of your target audience first ask an AI an open-ended question about sectors, roles or employers before they even visit a job site.<\/p>\n

Research into generative search engines shows that well-structured sources containing facts, quotations and statistics are cited significantly more often than unsubstantiated text (Aggarwal et al., 2023<\/a>). That principle applies just as much to a \u2018Careers\u2019 page as it does to a product page.<\/p>\n

The labour market makes this all the more urgent. According to the UWV<\/a> among the sectors with the most hard-to-fill vacancies, which means that every additional recruitment channel counts.<\/p>\n

How do candidates find your careers page via AI search engines?<\/h2>\n

Candidates find your page via AI because the search engine breaks their query down into sub-queries and retrieves the most relevant passage for each one. Google calls this \u201cquery fan-out\u201d: a single query is broken down into several smaller search queries, possibly spread across multiple sites.<\/p>\n\t\t

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