{"id":1947,"date":"2026-09-19T08:30:00","date_gmt":"2026-09-19T06:30:00","guid":{"rendered":"https:\/\/fosfor.nl\/?p=1947"},"modified":"2026-08-31T11:36:04","modified_gmt":"2026-08-31T09:36:04","slug":"how-to-make-a-sales-job-vacancy-appealing-in-6-steps","status":"publish","type":"post","link":"https:\/\/fosfor.nl\/en\/commerciele-vacature-aantrekkelijk-maken-in-6-stappen\/","title":{"rendered":"How to make a commercial job vacancy appealing in 6 steps"},"content":{"rendered":"

You can make a sales vacancy more appealing by replacing the list of job requirements with a concrete prospect for growth: earning potential, career progression, autonomy and the type of clients the candidate will be working with. Top sales performers aren\u2019t looking for a list of tasks, but for a place where they can excel and grow. Put that message at the top.<\/p>\n

Does this sound familiar? Your job advert is online, it looks professional, but the best salespeople aren\u2019t applying. That\u2019s rarely down to the salary alone. It\u2019s down to the message: a list of requirements doesn\u2019t sell to people who make a living from selling.<\/p>\n

Why doesn\u2019t a standard list of job responsibilities work for sales?<\/h2>\n

A standard list of job requirements doesn\u2019t work for sales because salespeople are used to selling themselves on the basis of their ambition, not a set of requirements. A list stating \u201cat least 3 years\u201d experience\u201c and \u201dHBO level of working and thinking\u2019 says nothing about what they are capable of achieving.<\/p>\n

What\u2019s more, the best salespeople hardly ever apply for jobs actively. They\u2019re happy in their current roles, are approached by others, and only make a move if a more attractive offer comes along. Your job advert must therefore entice, not filter.<\/p>\n

The labour market makes this all the more urgent. According to the UWV, commercial and sales roles have long been among the hardest to fill (UWV, Labour Market Tension Indicator, 2025). In such a tight labour market, anyone who simply outlines what the job entails will be overshadowed by employers who highlight the benefits for the candidate.<\/p>\n

\u201cEmployers often discover, through target audience data, that salespeople are motivated by completely different factors than expected\u201d \u2013 this is a recurring theme in our work. Remuneration, client portfolio and autonomy carry more weight than a long list of requirements.<\/p>\n

How do you make a commercial job advert appealing?<\/h2>\n

You can make a commercial job advert appealing in six steps: start with the prospects for growth, be specific about the salary, describe the team and the clients, remove unnecessary requirements, make the first sentence punchy, and finish with an accessible application process. This shifts the focus of your text from \u201cwhat we\u2019re looking for\u201d to \u201cwhat you\u2019ll get out of this\u201d.<\/p>\n\t\t

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