{"id":1943,"date":"2026-09-18T13:30:00","date_gmt":"2026-09-18T11:30:00","guid":{"rendered":"https:\/\/fosfor.nl\/?p=1943"},"modified":"2026-08-31T11:35:42","modified_gmt":"2026-08-31T09:35:42","slug":"sales-and-player-recruitment-this-is-what-wins-over-top-players","status":"publish","type":"post","link":"https:\/\/fosfor.nl\/en\/sales-a-players-aantrekken-dit-overtuigt-toppers\/","title":{"rendered":"Attracting top sales talent: this is what wins over the best in the business"},"content":{"rendered":"

You won\u2019t attract top-tier sales talent with a standard job advert full of role requirements. You convince top sales professionals with a message about earning potential, opportunities for growth and tangible results. The best salespeople rarely look for work actively, so you reach them by targeting them specifically and enticing them with evidence.<\/p>\n

Does this sound familiar? Your vacancy has been open for weeks; you\u2019re getting applications from mediocre candidates, but the real top performers aren\u2019t coming forward. This is rarely down to what you\u2019re offering and almost always down to your message and your reach. In this article, you\u2019ll find out what message does motivate top sales talent.<\/p>\n

What sets an A-player in sales apart from an average salesperson?<\/h2>\n

An A-player in sales is a salesperson who consistently performs above average, creates opportunities independently and manages their own sales pipeline. These people are selective about their employer and are not tempted by job vacancies that focus solely on experience and qualifications.<\/p>\n

Whilst the average candidate applies for a job seeking security, top candidates look for ambition. They want to know how much they can earn, what they can learn and whether the company takes them seriously. According to the UWV (2024), commercial and sales roles have for years been among the hard-to-fill roles<\/a> in the Netherlands, which is driving up competition for these people significantly.<\/p>\n