{"id":1893,"date":"2026-09-05T10:00:00","date_gmt":"2026-09-05T08:00:00","guid":{"rendered":"https:\/\/fosfor.nl\/?p=1893"},"modified":"2026-08-31T11:27:47","modified_gmt":"2026-08-31T09:27:47","slug":"working-on-crafting-a-narrative-that-resonates-with-candidates","status":"publish","type":"post","link":"https:\/\/fosfor.nl\/en\/werken-bij-verhaal-schrijven-dat-kandidaten-raakt\/","title":{"rendered":"Write a \u2018Work with us\u2019 story that resonates with candidates"},"content":{"rendered":"

To write a compelling \u2018working at\u2019 story, focus on one specific promise: what a candidate stands to gain from working for you that they wouldn\u2019t get elsewhere. Translate your culture, work and career progression into language that resonates with your target audience, backed up by real-life examples rather than clich\u00e9s such as \u2018informal atmosphere\u2019 and \u2018great team\u2019.<\/p>\n

You\u2019re looking for technicians, operators, drivers or sales staff who rarely apply for jobs. In that case, your message will determine whether someone clicks through or scrolls past. In this article, you\u2019ll learn how to turn a bland \u2018careers\u2019 page into a message that attracts top talent, complete with practical steps and a checklist.<\/p>\n

What exactly is a \u2018careers\u2019 story\u2019?<\/h2>\n

A \u2018Working at [Company Name]\u2019 story is the narrative heart of your employer brand: it explains who you are as an employer, what the job entails and why someone would choose to work for you. It forms the bridge between your employer value proposition (EVP) and concrete communications such as job vacancies, campaigns and your \u2018Working at [Company Name]\u2019 page.<\/p>\n

Whilst a job advertisement describes a role, the \u2018working at\u2019 narrative sells the broader reason to stay and grow. It answers the unspoken question every candidate asks: \u2018What\u2019s in it for me?\u2019<\/p>\n

That narrative must be consistent with reality. Candidates will check your narrative against reviews, employees\u2019 LinkedIn profiles and their first day at work. A compelling narrative that does not match reality will lead to staff leaving early and damage to your employer brand.<\/p>\n

Why do most \u2018work at\u2019 stories fail?<\/h2>\n

Most \u2018Work at\u2019 stories fail because they focus on the employer rather than the candidate, and because they rely on generic phrases. \u2018Competitive salary\u2019, \u2018friendly team\u2019 and \u2018plenty of challenges\u2019 say nothing distinctive and are used by almost every competitor.<\/p>\n\t\t

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