{"id":1889,"date":"2026-09-24T16:45:00","date_gmt":"2026-09-24T14:45:00","guid":{"rendered":"https:\/\/fosfor.nl\/?p=1889"},"modified":"2026-08-31T11:38:46","modified_gmt":"2026-08-31T09:38:46","slug":"drawing-up-job-descriptions-for-technical-and-blue-collar-roles","status":"publish","type":"post","link":"https:\/\/fosfor.nl\/en\/evp-opstellen-voor-technische-en-blue-collar-functies\/","title":{"rendered":"Drawing up job descriptions for technical and blue-collar roles"},"content":{"rendered":"

Drawing up an employer value proposition (EVP) means setting out, in a single clear promise, why a technician, operator or fitter would choose your organisation in particular. For technical and blue-collar roles, you build that promise on concrete factors: job security, professional development, colleagues, flexible working hours and career progression, underpinned by target audience data rather than gut feeling. Most employers think [\u2026]<\/p>\n

Most employers think they know why people want to work for them. Time and again, our target audience data shows that candidates prioritise very different things to what management assumes. That is why a strong EVP does not start with what you like, but with what actually drives your top performers.<\/p>\n

What exactly is an employer value proposition?<\/h2>\n

An employer value proposition is the core promise you, as an employer, make to (potential) employees: what do they get in return when they invest their time, expertise and loyalty in your organisation? It is not a slogan, but the common thread running through your job adverts, your \u2018careers\u2019 page and your campaigns.<\/p>\n

A good EVP sets out four key elements: the work itself, the remuneration, the people and the career progression. This will sound different for a welder than for an account manager, but the structure remains the same.<\/p>\n

Without a clear USP, you\u2019re left with the only argument that remains: salary. And as an SME, you can rarely compete with secondment agencies or major industrial players on salary alone.<\/p>\n

Why doesn\u2019t a standard EVP work for technical and blue-collar roles?<\/h2>\n

A standard EVP does not work for these roles because the labour market is extremely tight and technical staff make different choices to office staff. Technical roles have been among the hardest to fill in the Netherlands for years (UWV, Labour Market Tension Indicator, 2024). If you use the same generic message as everyone else, you simply won\u2019t stand out.<\/p>\n\t\t

\n\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Would you like to find out more about data-driven recruitment?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tDiscover how AI, target audience data and labour market insights can help you attract the right candidates. Download our white paper for practical insights, or feel free to get in touch for advice tailored to your organisation.<\/span>\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tDownload white paper<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tGive us a call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t