Targeting job vacancies by region and role means that your recruitment adverts are shown only to people who are geographically accessible and who match the job profile. This way, you don\u2019t pay for clicks from candidates who will never apply. The difference lies in precise targeting: radius, job titles and target audience characteristics all work together to determine whether your budget is delivering a return or being wasted.<\/p>\n
It involves deliberately tailoring your campaign to two variables: where your candidate lives or works (region) and what role or skills they have (position). You direct your budget towards a specific group rather than the whole of the Netherlands.<\/p>\n
For blue-collar roles such as fitters, operators or drivers, travel distance is a key deciding factor. A welder in Vlissingen rarely applies for a job at a shipyard in Groningen. Targeting by location and role ensures that your advertising budget is spent only on viable candidates.<\/p>\n
At FosFor, we base that definition on target audience data from hundreds of campaigns, not on gut feeling. That is the essence of our data-driven approach<\/a>: first find out where your candidate is, then place an advert.<\/p>\n Without targeting, you\u2019ll end up paying for impressions and clicks from people outside your target audience or outside your job profile. Every wasted click increases your cost per application and extends your time-to-hire, whilst the vacancy remains open in the meantime.<\/p>\n\t\tWhy are you wasting your advertising budget without precise targeting?<\/h2>\n
Would you like to find out more about data-driven recruitment?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t