FosFor has been working with De Gerlien van Tiem to recruit a new all-round finance professional. Through a data-driven recruitment campaign,
strong positioning and targeted communication towards the right target group
We worked to find a candidate who fit both the
function as the organisation.
For De Gerlien van Tiem, we began with a comprehensive analysis of the target audience, the market and the organisation’s positioning as an employer. As part of this, we investigated where the right candidates could be found, what they consider important in a new role, and how De Gerlien van Tiem could distinguish itself more clearly within the sector.
Based on these insights, we developed a strategy that aligned with both the target audience and the organisation’s ambitions. In doing so, we looked not only at the vacancy itself, but above all at the way in which the role, culture and opportunities within De Gerlien van Tiem in order to attract the right people.
We then translated this strategy into targeted campaigns, content and communications aimed at the target audience. In addition, we advised De Gerlien van Tiem on various aspects relating to employer branding, positioning and image, so that the campaign not only generated greater visibility but also better aligned with what candidates are actually looking for in an employer.
