FosFor worked with DBI Netherlands to recruit a new Technical Driver. Through a data-driven recruitment campaign,
strong positioning and targeted communication towards the right target group
We worked to find a candidate who fit both the
function as the organisation.
For DBI Netherlands, we started with a comprehensive analysis of the target group, the market and the organisation's positioning as an employer. In doing so, we investigated where the right candidates are, what they find important in a new challenge and how DBI Netherlands could distinguish itself more strongly within the industry.
Based on these insights, we developed a strategy that matched both the target group and the organisation's ambitions. Here, we looked not only at the vacancy itself, but especially at how to communicate the function, culture and opportunities within DBI Netherlands to appeal to the right people.
We then translated this strategy into targeted campaigns, content and communication towards the target group. In addition, we advised DBI Netherlands on various elements around employer branding, positioning and image, so that the campaign not only generated more visibility, but also better matched what candidates actually look for in an employer.
